The second project I worked with Fyodor Golan on was with the addition of Microsoft Brand Lab to create a live reactive centrepiece for the fashion designers SS15 show for London Fashion Week.
Located in the victorian railway arches underneath Waterloo station, the collection revolved around the theme of ‘digital romanticism’, glitches and corruption from the vhs era.
I worked as part of an integrated team with Fyodor Golan, leading the concept of the structure and the content to be displayed on it during the show. The final design was a 4m x 4m pyramid floating 1 inch from the floor in the middle of the catwalk.
The pyramid was custom made from Barrisol, acting as a four sided rear projection screen. Each face displayed a different live feed from members of the audience during the show. Four members of the audience shot the show with the new Microsoft Lumia 830 running a custom app created for the show. Before the content was sent to the pyramid to be displayed it went through a render process to distort the footage. The distortion applied was a direct reference from the fashion designer's collection from the show. Distortion, warping and channel splitting was applied using Nuke before being sent to playback machines to be displayed, all with only 0.7 seconds delay from phone to projector running at 10fps.
My role within this project involved detailing the design of the pyramid and its relationship to its environment and visual design of the on-screen content. I also organised the various teams involved which included, riggers, projectionists, fabricators and developers in two week turnaround project.