Ola is a new stationary brand started by printmaker and designer Katy Goutefangea. Katy came to me to design the branding for Ola. She wanted a brand that conveyed modernity and warmth without being overly playful. The logo had to sit well with the patterns for the products.
The logotype evolved to its final lockup from feedback from testing. Ola, meaning wave, was being mistaken as an acronym being pronounced O,L,A I went about designing the logotype around the phonetics of the word, inserting a visual indicator to help pronounce the brand correctly. This simple lockup gave the brand its character without superfluous detail.
From the logotype, a brand identity was designed to help build the brand. brand guidelines were created along with business cards, brochures, press releases and website templates.
2014