Russian 4G provider Yota's latest service is a multi-platform video-on-demand service. The service is available via the website and selected connected TVs, along with iOS and Android applications for phone, tablet and with a download manager for Mac and PC.
Despite the significantly smaller interface Yota did not want to lose any functionality that is available on the website in iPhone application. I redesigned the interface to accommodate the smaller screen, used native functionality and styling and integrated the brand without losing the cinematic experience essential to the brand. As sole designer, on this most challenging platform, I overcame a number of design difficulties.