YOTA PLAY | IPHONE APPLICATION
Russian 4G provider Yota's latest service is a multi-platform video-on-demand service. The service will be available via the website and selected connected TVs, promptly followed by iPhone and iPad application, and download manager for Mac and PC. Later this year mobile and tablet applications for Android willalso be available.
Despite the significantly smaller interface Yota did not want to loose any functionality that is available on the website in iPhone application. I redesigned the interface to accommodate the smaller screen, use native functionality and styling, and integrate the brand without loosing the cinematic essential to the brand. As sole designer, on this most challenging platform, I overcame a number of design difficulties.
2010



